H&M comes to The Parade

H & M, Hennes & Mauritz AB (H&M), is delighted to be relocating...


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Its store in Swindon to The Parade this summer. The new store, located on The Parade, will open on Thursday 2nd July at 11am.  To  celebrate,  customers  in  the  queue  will  receive  a  wristband entitling  them  to  25%  off  all  fabulous  products  in  store  to  shop  during opening day.

The  store  will  occupy  a  sales  area  of  over  20,000  square  feet,  offering H&M  collections  for  women,  men,  teenagers  and  children.  The  opening has created around 15 new jobs in a mix of full and part time positions.

"We  are  excited  to  be  relocating  our  store  in  Swindon  and  bringing  more fashion and quality products to our customers in a sustainable way "says Carlos Duarte,  Country  Manager  H&M  UK  &  IE.  “It’s  exciting  to  continue  to  expand nationwide, throughout the UK, reaching both new and existing customers”.

David Rodger, Standard Life Investments, said “We’re delighted to welcome H&M to The Parade in a deal that will create more jobs for Swindon as well as a new fashion destination for the town centre. H&M committing to Swindon as well as the recent Regents Circus development shows that it is town with huge growth potential.”

On launch day there will be various fun activities in-store for everyone to enjoy whilst  shopping.  On  launch  morning,  goody  bags  will  be  handed  out  to customers in the queue.  There will also be a DJ on the decks throughout the day  and  plenty  of  fun  activities  for  the  little  ones,  including  balloon-modelling and face painting from 11am to 5pm.  H&M  has  been  present  in  the  UK  since  1976,  having  opened  the  first  H&M store in Brent Cross Shopping Centre, North London. H&M now has a portfolio of 251 locations across the UK and Republic of Ireland as well as our largest store hm.com.

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